MARKETING Check – Why are Success Stories so Important?

Success stories are important because they relate better than anything else what the Illinois SBDC,SBDC-ITC and PTAC programs do and how much you care. We can have great branding, active socialmedia, attractive websites, and recite our value proposition by memory, and it will all not add up to theimpact of personal experience.

People love to hear tales of small business success. They have all the elements of our favorite stories: ascrappy underdog in a harsh world, lots of setbacks that are eventually overcome, and hard work andperseverance paying off.

Millions of companies are vying for our attention every day. It is getting incredibly difficult to stand out.However, especially since the pandemic more people are turning their attention toward smallerbusinesses. They want to support places that have a mission they agree with and that were started bypeople with real passion. When you obtain a client's release to share their story, we don't just bringawareness to our programs, but to their business as well—which means free marketing.

That's why your success stories are so important. They give people a reason to connect with the IllinoisSBDC, they give powerful no-cost advertising to your clients, and they create advocates who will helpspread the word about the passion you have to help small business owners. Take a few minutes and get those stories in Neoserra!